ORYX Partners with Microgame in Italy

March 18, 2022 Hands shaking for a new deal

Following the change to regulate the market way back in 2006, Italy became one of Europe’s biggest iGaming markets following behind only the UK with online casino revenue expected to surpass $2.3 billion in 2022 – despite this, it’s also one of the more difficult markets too with many of these regulations preventing external operators from coming into Italy and also having specific rules for the way iGaming services can be advertised and similar too – when new deals come in, it’s always exciting news and it only continues to expand gaming selections within the country.

The new agreement will give access to a huge library and catalogue of gaming options under the ORYX brand, although this will be rolled out in stages with the initial launch bringing an smaller number of games and the rest of the catalogue being rolled out in stages in the future – ORYX recently launched in the UK too, so this just continues to expand the opportunities for players to experience these games across Europe as the company will look to likely continue expanding throughout Europe and capturing the enormous market that it holds.

Microgame have also announced their own excitement with the partnership with the proven popularity of the ORYX brand of games and the first-class entertainment it has brought to its players – also going on to say they were thrilled to be the first partner to introduce these games into Italy which could also suggest there is the option for ORYX to partner with other partners in Italy and that this isn’t entirely an exclusive deal, but more information may be revealed here that could suggest differently.

With Italy’s iGaming market on set to continue growing, this my only be the first of many partnerships to come with other big game companies seeing the possibilities emerging, but also signals change for the rest of Europe to – ORYX have already been able to extend into the UK as mentioned and Spain too after launching it’s content with 888casino – with the online gambling and online casino market as a whole looking to grow as it’s expected to top $150 billion by 2026 too, there will certainly be more work on the horizon in order for this figure to be met – some suggest the most recent pandemic may have harmed these efforts but as player numbers surge due to increasing popularity and deals like this recently signed one with ORYX and Microgame, it seems these forecasts may even be on the more reserved side of things too.

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