Much of the US still remains limited in its iGaming market as sports betting has been the target for most legislation so far, the launch of online casinos and legislation to support this has been few and far between with a very limited number of states having passed any bill for the online casino market – the biggest news has leaned towards New York as of late with plans to launch three land based casinos that could open the door for online services launching in the near future, but Indiana could pip New York to the line.
Online casino brand PlayStar has recently secured access in Indiana through a partnership with Caesars Entertainment in hopes that Indiana may legalize the vertical and allow for online casinos to launch – powered by the Gaming Innovation Group, it would be one of the first examples of online casinos launching in the United States amidst the big sports betting push that launched in 2018 – and having already succeeded in New Jersey earlier this year.
The push to launch online casinos in the state comes after a published report that suggests the potential revenue that could be generated by the launch – the projected numbers suggest that the first year could see $469 million in revenue, and that this could increase to up to $830 million by the end of year three. Potential revenue has been one of the clear indicators for launching sports betting too with some impressive handles from certain states, most notably New York and Colorado having posted impressive figures early on.
The co-founder and chief business development officer of PlayStar, Adam Noble, did state that although it’s early days the figures shown in New Jersey are very promising and this leads to a lot of confidence in the potential for a launch in Indiana, and although the current inclusion is pre-regulation, it allows for the market to be set-up and ready to go for day one which could boost further success.
PlayStar will no doubt be looking at every available US state and closely tracking the potential for further regulation change as the statement would go on to say that the company will continue to seek out further market access opportunities that align with the “casino-first” strategy, but this may remain an area of slow change across the US as a whole as sports betting is still only just now emerging in many states, and an amount of stigma tied to online casinos yet.